This is the Jack of Hearts from the Selling Value card deck. It’s true, buyers making the ‘will I’ decision do need different information than
Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps
This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full
Andy Paul is the author of Sell Without Selling Out. He’s the host of the Sales Enablement Podcast, and has experience on being VP of
This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a ‘will I’ decision, then decide ‘which one’. They
Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company
This is an Impact Pricing Blog published on October 5, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one is the Queen of Diamonds from the Selling Value card deck. It’s true, buyers are using inherent value or relative value. This is
Annie Sarnblad has a Masters in Cultural Anthropology. She is certified in Facial Action Coding and can numerically code the 10,000 muscle combinations in human
