This one is the Queen of Spades from the Selling Value card deck. It turns out that when we shop for something, especially if it’s
Geraldine Carter runs She Thinks Big Coaching where she helps CPAs do less without sacrificing revenue. Although her target market are CPAs, she actually has
This is an Impact Pricing Blog published on September 7, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one is the King of Diamonds from the Selling Value card deck. If a salesperson doesn’t believe they’re going to win selling your product,
Dor Sasson is the co-founder and CEO of Stigg, a company that helps clients grow with pricing through a software that enables them to control
This is an Impact Pricing Blog published on August 31, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one is the King of Clubs from the Selling Value card deck. What we really want is for our salespeople to be able to
Ulrik Lehrskov-Schmidt is the partner of willingnesstopay.com where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying
This is an Impact Pricing Blog published on August 24, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one is the King of Hearts from the Selling Value card deck. It’s true, value-based pricing is impossible because value-based pricing simply means charge
