Impact Pricing Blog
Written by a Human!
Software Shrinkflation
Shrinkflation is commonly found in grocery stores. Instead of raising the price of a can of Pringles, they keep the price the same and reduce
System 1 and System 2 Value
Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is fast thinking. It’s responsive. It’s
The 5 How’s
You’ve probably heard of the 5 why’s. It’s a technique used to get to the deeper issues. Here’s an example: Prospect: “I want to buy
We Have Room for Negotiation
Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the people pitching said, “We have
Lessons from Amazon’s Nessie
“Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares a Wall Street Journal Headline. Of course, I had to read it. The implication in
Rules of Thumb for Price Increases
This past week while delivering a bootcamp to several companies, I articulated something out loud that I don’t think I’ve ever said or written before.