Impact Pricing Blog
Adopt Price Segmentation
June 22, 2022
Find out why adopting Price Segmentation is very helpful to your business.
Buyer’s Value Journey Map
June 15, 2022
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
June 8, 2022
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
The Power of Economic Value
June 1, 2022
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
Are iPhone Users Not Price Sensitive?
May 25, 2022
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
May 18, 2022
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
