Impact Pricing Blog
Written by a Human!
Do You Need a New Pricing Metric?
The first indication that you need a new pricing metric is you have customers who get massive amounts of value but don’t pay you very
What Comes After Product-Market Fit
A company or product without Product-Market Fit (PMF) is doomed to fail. We probably all agree with that. Products without a market willing to pay
Software Shrinkflation
Shrinkflation is commonly found in grocery stores. Instead of raising the price of a can of Pringles, they keep the price the same and reduce
System 1 and System 2 Value
Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is fast thinking. It’s responsive. It’s
The 5 How’s
You’ve probably heard of the 5 why’s. It’s a technique used to get to the deeper issues. Here’s an example: Prospect: “I want to buy
We Have Room for Negotiation
Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the people pitching said, “We have