Impact Pricing Blog
Written by a Human!
3 Steps to a Pricing Transformation: Ask an Expert
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Q&A: Why Do You Buy Services?
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
Customer Success vs. Tech Support: What’s the difference?
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology
Q&A: Pricing Goals for Mature Industries
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
How Apple’s Pricing Scared Me
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
Q&A: How to Find Willingness To Pay in B2B Customers
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely