Impact Pricing Blog
Written by a Human!
Growth Comes from Value
There are only two ways to increase your revenue (and profit): win more customers and grow your current customers so they give you more money.
Don’t Do What Sirius XM Did
Sirius XM lowered their prices from $10.99/month to $9.99. This is a 9% price reduction. And, odds are good; this is a very costly decision.
CLASSIC: The Art of Pricing
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
Do You Need a New Pricing Metric?
The first indication that you need a new pricing metric is you have customers who get massive amounts of value but don’t pay you very
What Comes After Product-Market Fit
A company or product without Product-Market Fit (PMF) is doomed to fail. We probably all agree with that. Products without a market willing to pay
Software Shrinkflation
Shrinkflation is commonly found in grocery stores. Instead of raising the price of a can of Pringles, they keep the price the same and reduce
