Impact Pricing Blog
Q&A: How to Forecast When Using Value Based Pricing
Question: Mark, moving from a traditional pricing model (say, cost +) to a value-based model can bring challenges in sales forecasting because it is moves
Q&A: When you present your price, why do buyers push back?
Winner of the Answer of the Week! This week the question was, “Why when you present your price, do buyers push back?” I have to
Q&A: Does a Pricing Person Need to Be Technical?
Question: Hi Mark, in the high technology industry like semiconductors and electronics, I find it odd that pricing professionals the companies invested in or nurture
Q&A: How to Segment Customers for Pricing
Question: I think something that would be very beneficial is the process of segmenting customers from a blank framework. I am currently going through this
Is Negative Churn Possible?
Yes! But probably not how you think. When I first heard the term negative churn, I was thinking it was when you could get people
Q&A: How should we organize our pricing team?
Question: The top question could be what is the best pricing model? Centralized, or central led, or decentralized? What are the pros and cons? What
