Impact Pricing Blog
Written by a Human!
Value Based Buying
Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what
Don’t Talk About Price – Talk About Value
Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
Price Segmentation: The Second Most Powerful Pricing Tool
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
Your Price is Your Most Powerful Profit Driver
Last week, we discussed the hope of a “magic price” – and determined it is in fact nonexistent. So, if this is the case, why
How to Find Your Perfect Price
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
The Best Career Advice for Pricing Professionals
Many pricing people are brilliant and love numbers more than most. When we figure something out, we are usually right. Yet, too often the rest
