Impact Pricing Blog
Volume-Based Discounting
Many companies give a discount to customers who buy in volume. Do you do this? Stop reading for just a moment, and consider: Why do
Be a (Value) Sorting Hat
In the Harry Potter books, each new student who enters Hogwarts is placed into one of four houses by “The Sorting Hat”. This animated hat
Netflix’s 2020 Price Increase
As you can see by the attached image of an email Netflix sent, they are raising prices again. Let’s take a moment to evaluate their
A Huge Mistake When Raising Subscription Prices
My last several subscription clients all wanted to raise prices. They provide excellent value to their customers, and some even have ROI studies to prove
The Price of Loyalty
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Pricing is Not a Business Strategy
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
