Impact Pricing Blog
The Price/Value Tradeoff
Buyers only buy when they perceive the value is higher than the price. If you don’t have enough buyers, either your price is too high or
Pricing SaaS On Top of AWS
Many SaaS companies who offer an infrastructure type SaaS product that runs on AWS (or similar) sell credits. There are likely two key reasons for
Why AWS Can Sell Credits
Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like
Don’t Sell “Credits”
Many very successful companies have been pricing by the “credit.” A credit is a metric they made up. It’s usually some representation of the amount of
Usage-Based Pricing is NOT New
Many very smart people have been writing and talking about usage-based pricing lately. Quite honestly, I was confused. I’ve done a lot of reading on this
Combining Cost-Plus and Value-Based Pricing
I and almost every pricing expert in the world are huge proponents of value based pricing. My definition of VBP is charge what the buyer
