Impact Pricing Blog

To Fee or Not to Fee?

To Fee or Not to Fee?

A friend who runs a business recently changed her pricing (without talking to me first, ugh.)  One thing she did was add a $10 service

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The Power of Economic Value

The Power of Economic Value

Customers’ willingness to pay is always a function of their perception of value.  Always! The problem is value is such an ambiguous concept.  How much

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