Impact Pricing Blog

The Price/Value Tradeoff

Buyers only buy when they perceive the value is higher than the price. If you don’t have enough buyers, either your price is too high or

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Pricing SaaS On Top of AWS

Many SaaS companies who offer an infrastructure type SaaS product that runs on AWS (or similar) sell credits.  There are likely two key reasons for

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Why AWS Can Sell Credits

Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like

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Don’t Sell “Credits”

Many very successful companies have been pricing by the “credit.” A credit is a metric they made up.  It’s usually some representation of the amount of

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