Impact Pricing Blog
The Role of Finance in Pricing
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Pricing is NOT Driven by Supply and Demand
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
The Value of a TV Channel
I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.” Since I spend a lot of time thinking
Sell More by Keeping Prices Simple
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
3 Rules to Keep Your Pricing Fair
To maximize the profit increase you can achieve through pricing, you must use some form of price segmentation. After all, not all customers have the
Increase Conversions with the Click of a Button – Literally!
I remember hearing about a company who changed their customer’s behavior simply by altering the default setting for their subscription check-box. Their original version offered
