Impact Pricing Blog
A Good Case for Cost Plus Pricing
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I
How I think about Pricing
I sometimes wonder why I’m good at pricing (sorry I don’t mean to brag). It’s likely because I ALWAYS put myself in the mind of the
Adopt Price Segmentation
Find out why adopting Price Segmentation is very helpful to your business.
Buyer’s Value Journey Map
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
The Power of Economic Value
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
