Impact Pricing Blog

Be a (Value) Sorting Hat

Be a (Value) Sorting Hat

In the Harry Potter books, each new student who enters Hogwarts is placed into one of four houses by “The Sorting Hat”. This animated hat

Read More
The Price of Loyalty

The Price of Loyalty

In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you

Read More