Impact Pricing Blog

Disney Understands Value

So often I sit in my home office wondering why companies don’t understand value. Or at least they don’t act or talk like they do. Yet

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I Hate Loss Aversion

I just got an email from Starbucks Rewards with the headline, “Some of your Stars are expiring.” My first reaction was to figure out when

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Perceived versus Real Value

The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe.  I often do a little

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