Impact Pricing Blog
Three Lessons from a P&G Price Increase
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three sentences:
A Question about Pricing Models
I once had a student from one of my pricing classes email me a question about pricing models. It sparked an insightful conversation, and I
Should Finance Influence Pricing?
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
How to Price Hardware Like it’s Software
The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost
Why You Need to Price Before, During, and After
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
The Power of (Fake) Discounts
Many top retailers have attempted to use discounts to lure more customers to their stores. But some have done this poorly, and found themselves in
