Impact Pricing Blog
Flat Rates vs. Hourly Rates: Which One Should You Use?
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Pricing for Customer Lifetime Value
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
Variable Costs: Do They Matter in Pricing?
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Market Cap Pricing
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
Fixed Costs Matter to Your Business – NOT Your Pricing
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
Cost Plus Pricing
Cost plus pricing is one of, if not the most commonly used pricing technique in business today. After all, it’s easy to implement, it ensures
