Impact Pricing Blog
Discovered Value
While talking with my friend Peter Long, he brought up an interesting concept. Buyers typically start looking for a solution to a problem with an
Perfect Pricing
Perfect pricing does not exist. But if it did, it would follow these 3 steps: Adopt Value-based pricing Adopt price segmentation Find mechanisms to charge
Pricing Table Topics
Pricing Table Topics is a “game” to help you improve your ability to talk about pricing. It combines the many pricing memes put out by
Subscribe to Heated Seats in a BMW
BMW is selling a subscription to the heated seats in new BMWs in several countries. The price is $18/month; $180/year; $300 for 3 years; or
Ballet, Football, Pricing and Sales
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
A Good Case for Cost Plus Pricing
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I
