Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely on your sellers? Thank you, M. Answer: Hi M. You surely [...]
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in the Reno area, as do I. A friend [...]
Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public. According to the Inquisitive Investor, their churn numbers are deceptive: [...]
Question: Hi Mark, as I am trying to redo pricing I have tough competition from Amazon and some other MRO guys in terms of freight. How can we attack freight and pricing in one piece? We want to [...]
Question: Hi Mark, got one for you. My company sells licensed software product as well as hardware appliances via discounting structures to customers (direct sell and a bit of channel). We have [...]
The Advantages & Disadvantages to Subscriptions The subscription business model is taking the business world by storm. As business people, we all should be offering subscriptions or at least [...]
Question: Hi Mark, I saw your request for pricing questions. Here’s one I’m dealing with now: “How do we transition IT Infrastructure pricing from perpetual/On-Prem systems to [...]
We all subscribe to something today. We subscribe to cell phones, TV or video services, music services, news outlets, gym memberships, and that’s before we get to software services like Microsoft [...]
Question: A few days ago a friend asked me for some pricing advise for his company. He has an online teaching platform so he produces videos for a specific test that we have in Brazil after high [...]
The previous post on market segmentation focused more on startup companies or launching new products. This one takes a look at market segmentation for mid-sized companies that already have [...]
