Impact Pricing Blog

Question: Hi Mark, In one of the course videos for Accelerate Your Subscription Business you mention “Subscriptions make forecasting and capacity planning easy — 70% of next year’s [...]

Price increases in subscription businesses can be extremely profitable. However, it’s possible to go too far, too fast. Just ask Netflix. In the past year, Google raised my G-suite price, Intuit [...]

Question: Mark, I’ve been intrigued with your mention of B2B pricing. A curiosity I’ve had is about ethical competitive analysis of industry pricing. In retail, consumer or product [...]

As many of you may know, we recently launched a new website called Champions Of Value. We did this for two huge reasons, one strategic and one practical. The strategic reason is Impact Pricing is [...]

Question: I saw your LinkedIn post about not having questions to answer. So here’s one (a bit more skewed towards an enterprise sales opportunity): One key skill for the sales team is to [...]

Two companies have asked me for proposals in the last 2 weeks for help in completely transforming the way they do pricing. Huge kudos for any company willing to tackle this. It will almost [...]

Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love this question because I had no idea what this [...]

As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses.   The definition for a subscription business I’ve been [...]

Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was excellent.  I have a [...]

As a doctoral student, game theory was by far my favorite topic.  It has so many applications in the pricing world.  Defining Game Theory As a simple definition, game theory helps you determine [...]