Impact Pricing Blog
When Should You Lower Your Price?
It’ll come as no surprise that my first instinct is to encourage you to never lower your prices. Many people want to lower their prices
Can Your Pricing be Your Advantage?
For any company, an advantage is a distinctive competency: something you’re great at, and your competition isn’t. It gives you a unique position in the
The Buyer’s Journey: When to Reveal the Price
When you’re having a sales conversation, at what point do you start talking about the price? Of course, the answer is “it depends”. It depends
How to Become a Pricing Expert
Today’s article is an answer to a question I received: “Hi Mark, Just to introduce myself: I started my career in a cost consultancy startup
Losing on Price
“Price” is often the default answer salespeople give when asked why they lost a deal. For a moment, let’s assume this is true. It’s still
When You Should Use Cost-Plus Pricing
Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way.
