Impact Pricing Blog

The Cost of Win Keep Grow

Bessemer Ventures has a mini pricing course that I’ve been taking. (Yes, I still study pricing and different perspectives.) In lesson 5 they have a chart

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Failed to Keep

My dad died in January and since then I have been checking his email accounts. (I’m the executor of his will and don’t want anything to

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Pricing When Costs Go Up

Costs don’t drive pricing. Willingness to pay drives pricing. Fixed costs never matter to pricing. Variable costs barely matter to pricing. These are truths. However, costs

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