Impact Pricing Blog
Value Based Mindset is Hard for an Organization
Last week we talked about how hard it is for individuals to focus on customer value. If you think it’s hard for one person, try getting
Value Based Mindset is Hard for an Individual
What do you do? Before you read on, please answer that question in your mind. Obviously I can’t guess your answer, but I can guess some
Freemium or Free Trial
Here is a question from a reader/listener. Hi Mark, Here is a topic that is making me wonder — which I am sure you have
Thoughts on Segmentation Analytics
Lately, I’ve had the need to and pleasure of thinking about using data for the purpose of segmentation. If you are statistically oriented, you know we’re
Pricing During Supply Constraints
Jay Leno used to say on a Dorito’s commercial, “Crunch all you want, we’ll make more.” But what if they can’t make more? As I write
The Price/Value Tradeoff
Buyers only buy when they perceive the value is higher than the price. If you don’t have enough buyers, either your price is too high or
