Impact Pricing Blog
When You Should Use Cost-Plus Pricing
Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way.
Three Lessons from a P&G Price Increase
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three sentences:
A Question about Pricing Models
I once had a student from one of my pricing classes email me a question about pricing models. It sparked an insightful conversation, and I
Should Finance Influence Pricing?
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
How to Price Hardware Like it’s Software
The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost
Why You Need to Price Before, During, and After
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
