Impact Pricing Blog

Market Cap Pricing

The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger.  Brent has been involved with start-up companies for over 3 decades, and has [...]

Cost Plus Pricing

Cost plus pricing is one of, if not the most commonly used pricing technique in business today. After all, it’s easy to implement, it ensures you a decent margin, it makes competing predictable, [...]

Be a (Value) Sorting Hat

In the Harry Potter books, each new student who enters Hogwarts is placed into one of four houses by “The Sorting Hat”. This animated hat reads the student’s mind, learning their character, then [...]