Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love this question because I had no idea what this [...]
As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business I’ve been [...]
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was excellent. I have a [...]
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As a simple definition, game theory helps you determine [...]
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would be a “great topic to expand [...]
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a pricing transformation journey and how to prepare a systematic [...]
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m certain what I’m about to say isn’t the answer you are [...]
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology (IT) became popular, so did [...]
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top 3-5 key strategic goals to aim for [...]
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion of mine that if they do something counter to what I believe, I [...]
