Impact Pricing Blog
Written by a Human!
ROI Calculators: Busting Myths and Building Trust in B2B Sales
I HATE ROI Calculators (when used incorrectly). However, they certainly have their place. Let’s start with two contradictory assertions. What should you do? Here are
Simplifying Segmentation for Enhanced Profitability
Different buyers are willing to pay different amounts. This is a universal truth. If you only have one product, then segmentation is simple to understand.
Reduce the Risk of Raising Prices
You want to raise prices, but fear holds you back. This is true at almost every company today, so don’t feel alone. Horrible outcomes are
The Value of a Feature: How to Create Value Tables
Several recent posts mentioned Value Tables, and a couple of people asked about them. Value Tables are a systematic and powerful framework to estimate the
B2B Market Research Is Overrated
Market research is a valuable tool. But a lack of it is NOT keeping you from getting paid what you deserve. In fact, if a
Value for Buyer Personas
In the B2B world, value is measured in incremental profit. If you are selling to other businesses, you should know how your company helps their