Quick comment: I wrote this post before the COVID-19 shutdowns. One day we will return to a new normal. Regardless, the lesson taught here is still valid. Mark. Does Southwest have the best [...]
Recently, I asked what people thought of price gouging and received many great comments on a post on LinkedIn. Although I had opinions going in, they were clarified and modified after reading all [...]
Without a doubt, this is the worst idea I’ve ever come up with as a pricing expert. It goes against everything I’ve ever taught. This idea doesn’t apply to everyone, and it doesn’t apply across [...]
One weekend at an NSA meeting I met an executive coach and we found ourselves swapping success stories. After I told him three separate stories about clients who I convinced to raise prices who [...]
I often say you need to know the goal of your subscription product (or any product for that matter) to properly make decisions around pricing. Sometimes this doesn’t seem obvious, because isn’t [...]
Question: “How about talking about how to end a price war in the B2B space?” – J Answer: Ouch. You are hoping for a magic bullet, and I don’t have one. However, let’s look at this logically [...]
I’m not a meditation expert. This is based on my personal experience and learnings, which you can read about later on in this post. Have you been in a negotiation when the procurement agent on [...]
Should DAZN raise it’s prices from $19.99 to $50.00 per month? Matchroom thinks they should. If you’re like me, you probably don’t know who DAZN is. DAZN is a video streaming service for [...]
Question: What are some easy alternative ways to determine where your customer sees your pricing in the market? Or worse yet… when you suspect that your pricing has been discounted heavily [...]
An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article explains how the average [...]
