Impact Pricing Blog

Genuinely Free

When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a supply and demand context: Supply: Costs are [...]

Value Based Pricing

Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to capture the value a potential customer will receive. [...]

Value Based Buying

Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what your customer is willing to pay. But [...]