Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha! thoughts. Mark, I was listening to your podcast [...]
I confess I love pricing. I like calling myself a pricing expert. I like teaching others about pricing (mostly because there are so many aha’s.) I like the power and pervasiveness of [...]
Question: 1) Let’s say we have a Good Package (P1) and a Better Package (P2). P2 includes P1 plus feature A, B, and C. 2) Should we allow feature A, B, and C to be purchased a la [...]
Whoever is in charge of pricing at your company should have a pricing roadmap. You’ve probably never even heard of a pricing roadmap, why would you possibly need one? First, a pricing roadmap [...]
Question: Hello Mark, hope you’re doing well. If you have some time, I’m curious to get your thoughts on the following interesting pricing dilemma. I’m the PM for a [...]
Of the three revenue buckets subscription companies need to manage, acquisition, retention, and expansion, expansion is the one most often ignored. Is your company ignoring expansion? When is [...]
Question: Hi Mark, I just enjoyed reading your article on pragmaticmarketing.com about why Product prices a product. I was curious what that really means though – does that mean Product [...]
I am so lucky. When I was 23 years old, I was madly in love. My fiancé tenderly captured my heart. Then, on a Friday the 13th, she ripped it out, threw it on the sidewalk and stomped on it! [...]
In Value Tables – The Value Column (part 1) we focused on putting a dollar value on each PSR or Problem, Solution, Result. For now, this is most easily done when thinking about a single [...]
Question: One of the biggest things that I struggle with in this endeavor is the level of adjustment required to normalize prices. I equate our current pricing schemes to a leg that has been [...]
