Impact Pricing Blog

Discovered Value

While talking with my friend Peter Long, he brought up an interesting concept.  Buyers typically start looking for a solution to a problem with an

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Perfect Pricing

Perfect pricing does not exist.  But if it did, it would follow these 3 steps:  Adopt Value-based pricing Adopt price segmentation Find mechanisms to charge

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Pricing Table Topics

Pricing Table Topics is a “game” to help you improve your ability to talk about pricing.  It combines the many pricing memes put out by

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