Impact Pricing Blog
Value Propositions vs Value Selling
Value propositions are interesting and useful, but they are not value selling. They don’t go deep enough. Typically, a product, product line, or company has a
Messaging a Price Increase
From a reader: Hi Mark I hope you are well! I am looking for messaging to use when announcing a price increase. Can you please point
The Cost of Win Keep Grow
Bessemer Ventures has a mini pricing course that I’ve been taking. (Yes, I still study pricing and different perspectives.) In lesson 5 they have a chart
Failed to Keep
My dad died in January and since then I have been checking his email accounts. (I’m the executor of his will and don’t want anything to
Pricing When Costs Go Up
Costs don’t drive pricing. Willingness to pay drives pricing. Fixed costs never matter to pricing. Variable costs barely matter to pricing. These are truths. However, costs
Price Moves During Market Shocks
From a podcast listener: Mark, hello. I just recently started listening to a couple of your podcasts and enjoy hearing various commentaries on the world
