One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would be a “great topic to expand [...]
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a pricing transformation journey and how to prepare a systematic [...]
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m certain what I’m about to say isn’t the answer you are [...]
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology (IT) became popular, so did [...]
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top 3-5 key strategic goals to aim for [...]
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion of mine that if they do something counter to what I believe, I [...]
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely on your sellers? Thank you, M. Answer: Hi M. You surely [...]
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in the Reno area, as do I. A friend [...]
Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public. According to the Inquisitive Investor, their churn numbers are deceptive: [...]
Question: Hi Mark, as I am trying to redo pricing I have tough competition from Amazon and some other MRO guys in terms of freight. How can we attack freight and pricing in one piece? We want to [...]
