As you can see by the attached image of an email Netflix sent, they are raising prices again. Let’s take a moment to evaluate their implementation’s pros and cons, at least from what we can infer [...]
My last several subscription clients all wanted to raise prices. They provide excellent value to their customers, and some even have ROI studies to prove it. They are in a great position to do [...]
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you should give the customer your best [...]
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition in the market. It should be based on how your [...]
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your customers make their buying [...]
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared his purchase of a Stealth Core Trainer. I decided to purchase [...]
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams; rather than standard prices across [...]
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a round price (e.g., $5.00, $1,200). When to Use Round Prices The short [...]
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about it. Why is this price ending so effective when it [...]
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then give a discount to people who can prove they are [...]
