Impact Pricing Podcast
Memecast #4: Value Metric
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Ep118: The Power of Conjoint Analysis with Matt Johnston
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
Ep117: Pricing Systems Explained Simply with Lindsay Duran
Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and
Memecast #2: Win, Keep, Grow
The secrets to a successful subscription really are to win, keep, and grow. Traditional companies meaning those that are typically transaction-oriented, know about winning. And
Ep116: Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning
Jon Manning is the Head of Pricing / Chief Economist at MYOB and Author of “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”. His career
