Impact Pricing Podcast
Memecast #42: Real Value Comes From Real Differentiation
Real value comes from real differentiation. Real value is turned into perceived value through marketing. When we’re up against competition, which most of the time
Ep157: Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx
Blogcast #38: The Best Attitude for a Great Value Conversation
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #41: Costs Don’t Drive Pricing
Costs don’t drive pricing, willingness to pay drives prices. I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor
Ep156: Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell
Blogcast #37: The Power of Procurement Matters
This is an Impact Pricing Blog published on December 8, 2021, turned into an audio podcast so you can listen on the go. Read Full
