Blogcast #41: Opportunity Costs and Pricing
February 11, 2022
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
Memecast #44: Fulcrum
February 9, 2022
As pricing professionals, we really need to be the logical part of the business. Our product lines, they really want higher prices. Sometimes they become emotionally
Ep159: Pricing for Lifetime Value of a Customer with Paul Orlando
February 7, 2022
Paul Orlando is the Founder of Startups Unplugged and is the author of the book “Growth Units”, a book that makes unit economics straightforward. He
Blogcast #40: Call It Customer Impact!
February 4, 2022
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #43: Pricing has Emotional Power
February 2, 2022
Today’s meme: Pricing has the power to make your customers love you, hate you, or anything in between. As far as loving you is concerned,
Ep158: How Machine Learning is Changing Pricing Optimization with Damien Robert
January 31, 2022
Damien Robert is currently the Chief Solution and Delivery Officer at Pricemoov. He’s been at Simon-Kucher & Partners (SKP) for 17 years of his career
Blogcast #39: The Art of Pricing
January 28, 2022
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #42: Real Value Comes From Real Differentiation
January 26, 2022
Real value comes from real differentiation. Real value is turned into perceived value through marketing. When we’re up against competition, which most of the time
Ep157: Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
January 24, 2022
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx
Blogcast #38: The Best Attitude for a Great Value Conversation
January 21, 2022
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go. Read Full
