Memecast #34: There’s No Such Thing as a Commodity
December 1, 2021
I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they’re lazy. It makes me
Category: Podcast
Ep149: Value over Sales: What Defines a True Sales Professional with Mark Cox
November 29, 2021
Mark Cox has been fortunate enough to have sold, structured, and negotiated some of the largest single-sale transactions in North America (including a billion-dollar transaction
Blogcast #30: Why AWS Can Sell Credits
November 26, 2021
This is an Impact Pricing Blog published on October 13, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #33: Create Real Value
November 24, 2021
Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we
Ep148: How to Design an Effective Sales Compensation Plan that Motivates People and Boosts Sales with Jennifer Kerr
November 22, 2021
Jennifer Kerr is a results-driven professional with a proven track record of delivering top and bottom-line profitability. She is a strategic thinker with the ability
Blogcast #29: Don’t Sell “Credits”
November 19, 2021
This is an Impact Pricing Blog published on October 6, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #32: Don’t Compete on Price, Compete on Value
November 17, 2021
Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when
Ep147: Talent Acquisition: How to Successfully Hire a Consultants to Fuel Business Growth with Wendy Johnson
November 15, 2021
Wendy Johnson started out as an M&A consultant at Accenture, and she got to IBM ten years ago. Now, she is the Vice President at
Blogcast #28: Combining Cost-Plus and Value-Based Pricing
November 12, 2021
This is an Impact Pricing Blog published on Sept 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #31: Think about the Lifetime Value of a Customer
November 10, 2021
I don’t really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value
