Memecast #43: Pricing has Emotional Power
February 2, 2022
Today’s meme: Pricing has the power to make your customers love you, hate you, or anything in between. As far as loving you is concerned,
Category: Podcast
Ep158: How Machine Learning is Changing Pricing Optimization with Damien Robert
January 31, 2022
Damien Robert is currently the Chief Solution and Delivery Officer at Pricemoov. He’s been at Simon-Kucher & Partners (SKP) for 17 years of his career
Blogcast #39: The Art of Pricing
January 28, 2022
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #42: Real Value Comes From Real Differentiation
January 26, 2022
Real value comes from real differentiation. Real value is turned into perceived value through marketing. When we’re up against competition, which most of the time
Ep157: Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
January 24, 2022
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx
Blogcast #38: The Best Attitude for a Great Value Conversation
January 21, 2022
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #41: Costs Don’t Drive Pricing
January 19, 2022
Costs don’t drive pricing, willingness to pay drives prices. I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor
Ep156: Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
January 17, 2022
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell
Blogcast #37: The Power of Procurement Matters
January 14, 2022
This is an Impact Pricing Blog published on December 8, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #40: Everybody Affect Value
January 12, 2022
Every single customer touch point customers are evaluating us. They’re saying that was a good experience. That was a bad experience. If we mess up
