Blogcast #72: Discovered Value
September 16, 2022
This is an Impact Pricing Blog published on August 10, 2022, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
Memecast #75: Ace of Diamonds: Banish the Word ‘Commodity’
September 14, 2022
This one is the Ace of Diamonds from the Selling Value card deck. When companies or people inside companies say we sell a commodity, what
Ep189: How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre
September 12, 2022
Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning
Blogcast #71: Perfect Pricing
September 9, 2022
This is an Impact Pricing Blog published on August 3, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #74: Ace of Clubs: ‘Nobody Cares about Your Product’
September 7, 2022
This one is the Ace of Clubs from the Selling Value card deck. One of my favorite sayings, when I’m teaching, is, nobody cares about
Ep188: The How-To’s of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera
September 5, 2022
Marcos Rivera is the Founder and CEO of Pricing I/O, a training and coaching boutique helping high-growth B2B SaaS companies accelerate ARR growth and market
Blogcast #70: Pricing Table Topics
September 2, 2022
This is an Impact Pricing Blog published on July 27, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #73: Ace of Hearts: Win Rates and Average Selling Price
August 31, 2022
This one is the Ace of Hearts from the Selling Value card deck. Selling value really does do a lot of things. But if you
Special Episode: 2 Pricing Professionals Debate
August 29, 2022
Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. He is
Blogcast #69: Subscribe to Heated Seats in a BMW
August 26, 2022
This is an Impact Pricing Blog published on July 20, 2022, turned into an audio podcast so you can listen on the go. Read Full
