#712: Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
August 1, 2025
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
#711: COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
July 28, 2025
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of
#710: Blogcast: Value Is Not the Same as Willingness to Pay
July 25, 2025
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go. Read Full
#709: How to Benchmark Your Pricing Like AI Models with Steven Forth
July 21, 2025
Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for
#708: Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
July 18, 2025
This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full
#707: How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
July 14, 2025
Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his
#706: Blogcast: Markets Don’t Segment By Industry; Buyers Segment By Problem
July 11, 2025
This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go. Read Full
#705: Why Most Companies Are Pricing Wrong: The Hidden System Behind Google’s Million Daily Price Changes with Gary Bailey
July 7, 2025
Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at
#704: Blogcast: Urgent Pricing Decisions
July 4, 2025
This is an Impact Pricing Blog published on May 5, 2025, turned into an audio podcast so you can listen on the go. Read Full
#703: How to Price Products Before You Build Them with Garrick van Buren
June 30, 2025
Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective
