#621: Blogcast: High Prices and Lost Deals
September 13, 2024
This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
#620: Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
September 9, 2024
Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from
#619: Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
September 2, 2024
Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement
#618: Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
August 26, 2024
David Brown is the author of “Banned Business Books, Volume 1, Pricing,” a fictional account that narrates how a marketer and a pricing guru stand
#617: Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
August 23, 2024
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
#616: How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
August 19, 2024
Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral
#615: Blogcast: How to Charge Different Customers Based on Value Received
August 16, 2024
This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full
#614: CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
August 12, 2024
Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the
#613: Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
August 9, 2024
This is an Impact Pricing Blog published on June 20, 2024, turned into an audio podcast so you can listen on the go. Read Full
#612: Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success with Steven Forth
August 5, 2024
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business.
