This one is the King of Clubs from the Impact Pricing card deck. Sadly, too many companies still use cost-plus pricing. We take the cost
This one is the King of Diamonds from the Impact Pricing card deck. We know that customers trade money for value. They’re buying value, but
This one is the King of Hearts from the Impact Pricing card deck. We often think about, what is value? And we think of value-based
This one is the King of Spades from the Impact Pricing card deck. Of course there’s no such thing as a commodity. Well, many salespeople,
This one is the Ace of Clubs from the Impact Pricing card deck. Nobody cares about your product. Let’s use an example. Let’s pretend that
This one is the Ace of Diamonds from the Impact Pricing card deck. Value-based pricing truly is a never ending journey. Think about what it
This one is the Ace of Hearts from the Impact Pricing card deck. It is true, the single most profitable pricing decision any company can
This one is the Ace of Spades from the Impact Pricing card deck. First, companies really do exist to create value for customers. Think about
This one is the Joker 2 from the Selling Value card deck. Almost always when we’re dealing with B2B customers, B2B business, value can be
This one is the Joker 1 from the Selling Value card deck. You heard earlier that there are really three types of buyer’s value journeys.
