Better Stories, Better Pricing
August 29, 2024
You can listen to the full audio version of this blog we call — Blogcast. Great pricing happens when we understand what a customer is willing
Category: Blog
Evils of Behavioral Economics
August 22, 2024
You can listen to the full audio version of this blog we call — Blogcast. Behavioral Economics, like any power, can be used for good or
Value-Based Pricing – A Simple Definition
August 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Value Is Created Twice
August 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
Stop Pre-Discounting
July 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
High Prices and Lost Deals
July 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
How to Charge Different Customers Based on Value Received
June 27, 2024
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
