Reasons Why B2B Salespeople Discount
March 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Discounting is a powerful lever salespeople have to help win deals.
Category: Blog
Practical Pricing in a World with Tariffs
March 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. Worldwide, tariffs are in flux. I’ve read a lot of great
Creating Pricing Power That Lasts: A Guide for Long-Term Holdings
March 10, 2025
You can listen to the full audio version of this blog we call — Blogcast. Long-term holding companies acquire businesses with the intention of growing them
Pricing AI: The Rules Haven’t Changed, But Your Strategy Should
March 3, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI products seems complicated, but the truth is—it’s not. The
The Single Perfect Price
February 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Everybody struggles to set prices. You are not alone. But it
The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. If you’re like me, you’re afraid of missing out on the
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
February 10, 2025
You can listen to the full audio version of this blog we call — Blogcast. As a guest on the Impact Pricing Podcast, Mark Peacock, described
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
February 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. I recently interviewed Mark Gilham for the Impact Pricing podcast and
Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
January 27, 2025
You can listen to the full audio version of this blog we call — Blogcast. The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented
Sam Altman Was Right!
January 20, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve read several articles and posts from pricing professionals arguing that
