Q&A: The Use of Willingness to Pay (WTP) Studies
May 31, 2019
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer:
Category: Blog
Q&A: Pricing a Startup
May 29, 2019
Question: You’ve now got questions about the pricing of products and services. Do you want to tackle a tough one involving the valuation of a
Q&A: Pricing Strategy when Battling Goliath
May 28, 2019
Question: What approaches to pricing should be taken when going into a market with a thoroughly entrenched incumbent that has the majority of existing market
Value Tables – The Problem Column
May 24, 2019
Recall the first 4 columns of a value table are PSRV: Problem, Solution, Result, Value. This post focuses on the first column, Problem. What problems
Q&A: Top 5 Pricing KPIs for SaaS companies
May 22, 2019
Question: What are the top 5 pricing metrics/KPIs that SaaS companies should track? Thanks, Tim Answer: Nothing like a hard question Tim. ???? Of course,
Q&A: The Future of Dynamic Pricing
May 17, 2019
Question: Hello, Mark! Dynamic pricing has been a powerful tool over the last years for a few types of markets, such as car rental, hospitality,
Value Tables – The Value Column (part 1)
May 15, 2019
In the first Value Tables post, you learned about the first four columns, PSRV, Problem, Solution, Result, Value. The substance of the table is the
Q&A: Are Cell Phone Prices Ethical?
May 14, 2019
Question: I was having a conversation yesterday about how, in technology, costs have dropped over time — think big-screen TVs and laptops/computers. But one place
Pricing Metric or Value Metric
May 10, 2019
As you read more and more about subscription pricing, you will see both of these terms. Often they are used to mean the same thing,
Value Tables – An Introduction to a Fundamental Tool
May 8, 2019
Value tables are crucial to pricing!!! If you can’t fill out a value table, you don’t know the value of your product. Harsh
