Q&A: There’s No Such Thing as a Commodity
March 11, 2019
Question: Dear Mark – a quick one – in a commodity market (like bagged cement, ceramic bricks etc) – how can you increase pricing to
Category: Blog
Subscription Pricing: Is It Different Than Just Pricing?
March 8, 2019
The answer is both No and Yes. Almost everything you need to consider when pricing a subscription also needs to be considered in other non-subscription
Information Inequality and Pricing
March 7, 2019
A reader who works in the automobile industry asked me to comment about the residual value and leasing rates. This topic immediately jumped to mind.
Q&A: Pricing Collateral for Sales Teams
March 4, 2019
Question: “For a sales team, what are the top pieces of pricing collateral I should create?” from Kelsey who is in Product Marketing. Answer: The
Career Question from a Pricing Analyst
February 28, 2019
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
‘Will I’ Products: Pricing Foundations 3
February 18, 2019
“Will I” In Foundation 2: How Buyers Decide – Will I? or Which one? we emphasized that buyers are not price sensitive when making the
How Buyers Make Purchase Decisions: Pricing Foundations 2
February 11, 2019
If you read the blog Foundation 1: Adopt Value-Based Pricing (VBP), you realize that we should set prices based on how much value buyers perceive
Should Freelancers Do Work for Free?
February 4, 2019
You may have missed this LinkedIn exchange with David Richards, you may find it insightful. My original LinkedIn post: A friend just shared this BBC
Adopt Value-Based Pricing (VBP): Pricing Foundations
January 15, 2019
The single most profitable thing you can do as a company is to adopt value-based pricing (VBP). This is the foundation of everything that has
Introduction to Impact Pricing and the Blog
January 2, 2019
Welcome to the Impact Pricing Blog. We are so glad to have you come along for the ride. In this blog, you will read random
