Category: Blog

Q&A: Understanding Your Buyers’ Perceptions of Price

February 19, 2020

Question: What are some easy alternative ways to determine where your customer sees your pricing in the market? Or worse yet… when you suspect that

Why Verizon’s New Pricing Strategy Won’t Work

February 12, 2020

An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article

Q&A: Why is Price a Feeling?

February 5, 2020

Question: Mark, on the podcast with Ron Baker he said “Price is a feeling”. Why isn’t it a number? -G Answer: Hi G. Thank you

Behavior economics don't work with subscriptions

Why Behavioral Economics Doesn’t Work with Subscriptions

January 29, 2020

Behavioral economics is really interesting. In this field, researchers study how people consistently make irrational decisions. When we understand these well enough, we can craft

Q&A: Where Should Pricing Sit in a Company?

January 22, 2020

Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:

How the World Relates to Costs and Pricing

Costs and Pricing Are Not As Closely Related As the World Thinks

January 15, 2020

Fixed costs never matter to pricing. Variable or incremental costs only matter to pricing in markets where we don’t negotiate. If you’ve read or followed

3 Reasons Why A/B Testing Probably Doesn’t Make Sense For Your Company

January 10, 2020

This is a Q&A blog post with pricing expert, Mark Stiving. If you have a pricing question for Mark, ask on his LinkedIn page. Question:

Price Elasticity is for Economists, Not Companies

January 8, 2020

I’ve written about this several times during my career, and here’s the periodic rant. Your boss was in school and learned about price elasticity. What