Another Amazon Pricing Tactic Discovered?
April 10, 2019
Last year, we bought yet another mesh magnetic screen so our dog, Jake, could get in and out of the house without letting the bugs
Category: Blog
Q&A: Data Visualization and Pricing
April 8, 2019
Question: Do you have any examples of Data Visualization for Pricing Strategy purposes. Let’s say Price vs. Volume curves or Price vs. Competitor prices, do
Q&A: Effectively Implementing Value Based Pricing Companywide
April 5, 2019
Question: Mark, for companies moving to value pricing, what advice do you have re. ensuring the whole company moves together? I worry that we spend
The Power of Losses over Gains in Pricing
April 3, 2019
This article on pricing at a coffee shop in the UK is a fantastic example of the power of losses over gains. Their goal, to
Q&A: How to Forecast When Using Value Based Pricing
April 1, 2019
Question: Mark, moving from a traditional pricing model (say, cost +) to a value-based model can bring challenges in sales forecasting because it is moves
Q&A: When you present your price, why do buyers push back?
March 31, 2019
Winner of the Answer of the Week! This week the question was, “Why when you present your price, do buyers push back?” I have to
Q&A: Does a Pricing Person Need to Be Technical?
March 29, 2019
Question: Hi Mark, in the high technology industry like semiconductors and electronics, I find it odd that pricing professionals the companies invested in or nurture
Q&A: How to Segment Customers for Pricing
March 27, 2019
Question: I think something that would be very beneficial is the process of segmenting customers from a blank framework. I am currently going through this
Is Negative Churn Possible?
March 25, 2019
Yes! But probably not how you think. When I first heard the term negative churn, I was thinking it was when you could get people
Q&A: How should we organize our pricing team?
March 23, 2019
Question: The top question could be what is the best pricing model? Centralized, or central led, or decentralized? What are the pros and cons? What
