How to Use Game Theory to Increase Value
November 2, 2019
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
Category: Blog
What is Pricing Strategy?
October 8, 2019
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
3 Steps to a Pricing Transformation: Ask an Expert
October 8, 2019
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Q&A: Why Do You Buy Services?
October 4, 2019
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
Customer Success vs. Tech Support: What’s the difference?
October 2, 2019
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology
Q&A: Pricing Goals for Mature Industries
September 27, 2019
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
How Apple’s Pricing Scared Me
September 25, 2019
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
Q&A: How to Find Willingness To Pay in B2B Customers
September 20, 2019
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely
Pricing Lessons from Southwest Airlines
September 18, 2019
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
Pricing Lessons from Peloton
September 13, 2019
Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public. According to the Inquisitive Investor, their churn
