Hardware as a Subscription
August 13, 2019
Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha!
Category: Blog
What is Subscription Value Management?
August 9, 2019
I confess I love pricing. I like calling myself a pricing expert, teaching others about pricing (mostly because there are so many aha’s.) and the
Q&A: Should I Offer Features as Options?
August 7, 2019
Question: 1) Let’s say we have a Good Package (P1) and a Better Package (P2). P2 includes P1 plus feature A, B, and C. 2)
Why You Need A Pricing Roadmap
August 2, 2019
Whoever is in charge of pricing at your company should have a pricing roadmap. You’ve probably never even heard of a pricing roadmap, why would
Q&A: Two or Three Choices for Subscription Business?
July 31, 2019
Question: Hello Mark, hope you’re doing well. If you have some time, I’m curious to get your thoughts on the following interesting pricing dilemma. I’m the PM
Why Do Subscription Companies Underemphasize Expansion?
July 26, 2019
Of the three revenue buckets subscription companies need to manage, acquisition, retention, and expansion, expansion is the one most often ignored. Is your company ignoring
Q&A: What Are the Product Team’s Tasks in Pricing?
July 24, 2019
Question: Hi Mark, I just enjoyed reading your article on Pragmatic Marketing about why Product prices a product. I was curious what that really means
My Pricing Superpower
July 17, 2019
Young and in love I am so lucky. When I was 23 years old, I was madly in love. My fiancé tenderly captured my
Value Tables – The Value Column (part 2)
July 12, 2019
In Value Tables – The Value Column (part 1) we focused on putting a dollar value on each PSR or Problem, Solution, Result. For now,
Q&A: Reducing Pricing Variance … or Not
July 10, 2019
Question: One of the biggest things that I struggle with in this endeavor is the level of adjustment required to normalize prices. I equate our
