Question: Mark, I’ve been intrigued with your mention of B2B pricing. A curiosity I’ve had is about ethical competitive analysis of industry pricing. In retail,
As many of you may know, we recently launched a new website called Champions Of Value. We did this for two huge reasons, one strategic
Question: I saw your LinkedIn post about not having questions to answer. So here’s one (a bit more skewed towards an enterprise sales opportunity): One
Two companies have asked me for proposals in the last 2 weeks for help in completely transforming the way they do pricing. Huge kudos for
Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love
As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
