Q&A: Why is Price a Feeling?
February 5, 2020
Question: Mark, on the podcast with Ron Baker he said “Price is a feeling”. Why isn’t it a number? -G Answer: Hi G. Thank you
Category: Blog
Why Behavioral Economics Doesn’t Work with Subscriptions
January 29, 2020
Behavioral economics is really interesting. In this field, researchers study how people consistently make irrational decisions. When we understand these well enough, we can craft
Q&A: Where Should Pricing Sit in a Company?
January 22, 2020
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
Costs and Pricing Are Not As Closely Related As the World Thinks
January 15, 2020
Fixed costs never matter to pricing. Variable or incremental costs only matter to pricing in markets where we don’t negotiate. If you’ve read or followed
3 Reasons Why A/B Testing Probably Doesn’t Make Sense For Your Company
January 10, 2020
This is a Q&A blog post with pricing expert, Mark Stiving. If you have a pricing question for Mark, ask on his LinkedIn page. Question:
Price Elasticity is for Economists, Not Companies
January 8, 2020
I’ve written about this several times during my career, and here’s the periodic rant. Your boss was in school and learned about price elasticity. What
Q&A: First Step to Revising Prices
January 3, 2020
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
The Importance of Reference Prices: What a Buyer Expects to Pay
January 1, 2020
What is Useful About Reference Prices? A reference price is what a buyer expects to pay. If your price is above that, it’s very hard
Q&A: Measuring Willingness To Pay Without Data
December 27, 2019
Question: Hi Mark, How do you measure customer’s willingness to pay when data is unavailable or sparse? – J Answer: Hi J, By saying “data
Defining Value: A Community Discussion
December 25, 2019
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
