Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
Last week, we discussed the hope of a “magic price” – and determined it is in fact nonexistent. So, if this is the case, why
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
Many pricing people are brilliant and love numbers more than most. When we figure something out, we are usually right. Yet, too often the rest
Your customer’s willingness to pay is an excellent measure of your product’s value. And their willingness to pay is best estimated by the price at
It’s been a while since I introduced myself, and many of you are new readers to this blog. If that’s you, welcome. I wanted to
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
