Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to
Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price
Although value is a common word, in the pricing world, it has three distinct meanings. Whenever we hear a customer use the word “value”, we
Yes and no. Surprised? Here’s why I say this. Do a quick web search for “COVID surcharge”, and you will find hundreds of stories on
A friend sent me this story: An old man is running a fruit stand and displays a sign that reads 1 melon for $3, 3
Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to
Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what
Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
Last week, we discussed the hope of a “magic price” – and determined it is in fact nonexistent. So, if this is the case, why
