As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely
