Sell More by Keeping Prices Simple
February 24, 2021
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
Category: Blog
3 Rules to Keep Your Pricing Fair
February 22, 2021
To maximize the profit increase you can achieve through pricing, you must use some form of price segmentation. After all, not all customers have the
Increase Conversions with the Click of a Button – Literally!
February 18, 2021
I remember hearing about a company who changed their customer’s behavior simply by altering the default setting for their subscription check-box. Their original version offered
Pricing Consultant vs. Pricing Advisor – What’s the Difference?
February 5, 2021
Often people ask if I offer consulting services. I hate that question because I have to honestly answer no, but then explain I offer advisory
How Pricing Affects Gross Margin, and Vice Versa
February 4, 2021
What is the difference between a 75% gross margin, and 50% gross margin? That’s easy, 25%. So, you might be tempted to jump to the
Flat Rates vs. Hourly Rates: Which One Should You Use?
January 27, 2021
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Pricing for Customer Lifetime Value
January 20, 2021
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
Variable Costs: Do They Matter in Pricing?
January 13, 2021
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Market Cap Pricing
January 6, 2021
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
Fixed Costs Matter to Your Business – NOT Your Pricing
December 30, 2020
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
