Price Segmentation: The Second Most Powerful Pricing Tool
July 8, 2020
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
Category: Blog
Your Price is Your Most Powerful Profit Driver
July 1, 2020
Last week, we discussed the hope of a “magic price” – and determined it is in fact nonexistent. So, if this is the case, why
How to Find Your Perfect Price
June 24, 2020
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
The Best Career Advice for Pricing Professionals
June 17, 2020
Many pricing people are brilliant and love numbers more than most. When we figure something out, we are usually right. Yet, too often the rest
Your Prices Capture the Value You Create
June 10, 2020
Your customer’s willingness to pay is an excellent measure of your product’s value. And their willingness to pay is best estimated by the price at
A Closer Look: The Mind and Mission Behind Impact Pricing
June 3, 2020
It’s been a while since I introduced myself, and many of you are new readers to this blog. If that’s you, welcome. I wanted to
Economic Value Estimation – What and Why?
May 27, 2020
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The Most Important & Least Understood Business Concept
May 20, 2020
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
The Power of Market Segmentation in Pricing
May 13, 2020
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Understanding the Value Capture Gap
May 6, 2020
I’ve heard some version of the following from many CEOs: “We create a lot of value for our customers but we don’t do a very
