The Good and Bad of Price Gouging
April 1, 2020
Recently, I asked what people thought of price gouging and received many great comments on a post on LinkedIn. Although I had opinions going in,
Category: Blog
Coronavirus Response: Lower Your Prices NOW
March 30, 2020
Without a doubt, this is the worst idea I’ve ever come up with as a pricing expert. It goes against everything I’ve ever taught. This
Why Your Fear is Costing you Profit
March 25, 2020
One weekend at an NSA meeting I met an executive coach and we found ourselves swapping success stories. After I told him three separate stories
Why Clearly Defined Subscription Goals Lead to Pricing Success
March 18, 2020
I often say you need to know the goal of your subscription product (or any product for that matter) to properly make decisions around pricing.
How to End Competitor Business Price Wars
March 11, 2020
Question: “How about talking about how to end a price war in the B2B space?” – J Answer: Ouch. You are hoping for a magic
Why Business People Should Meditate
March 4, 2020
I’m not a meditation expert. This is based on my personal experience and learnings, which you can read about later on in this post. Have
Two Ways to Test Price Increases in Your Subscription Business
February 26, 2020
Should DAZN raise it’s prices from $19.99 to $50.00 per month? Matchroom thinks they should. If you’re like me, you probably don’t know who DAZN
Q&A: Understanding Your Buyers’ Perceptions of Price
February 19, 2020
Question: What are some easy alternative ways to determine where your customer sees your pricing in the market? Or worse yet… when you suspect that
Why Verizon’s New Pricing Strategy Won’t Work
February 12, 2020
An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article
Q&A: Why is Price a Feeling?
February 5, 2020
Question: Mark, on the podcast with Ron Baker he said “Price is a feeling”. Why isn’t it a number? -G Answer: Hi G. Thank you
