Should Finance Influence Pricing?
April 14, 2021
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
Category: Blog
How to Price Hardware Like it’s Software
April 7, 2021
The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost
Why You Need to Price Before, During, and After
March 31, 2021
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
The Power of (Fake) Sales Prices & Discounts
March 24, 2021
Many top retailers have attempted to use discounts to lure more customers to their stores. But some have done this poorly, and found themselves in
The Role of Finance in Pricing
March 17, 2021
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Pricing is NOT Driven by Supply and Demand
March 11, 2021
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
The Value of a TV Channel
March 3, 2021
I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.” Since I spend a lot of time thinking
Sell More by Keeping Prices Simple
February 24, 2021
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
3 Rules to Keep Your Pricing Fair
February 22, 2021
To maximize the profit increase you can achieve through pricing, you must use some form of price segmentation. After all, not all customers have the
Increase Conversions with the Click of a Button – Literally!
February 18, 2021
I remember hearing about a company who changed their customer’s behavior simply by altering the default setting for their subscription check-box. Their original version offered
