The Power of Economic Value
June 1, 2022
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
Category: Blog
Are iPhone Users Not Price Sensitive?
May 26, 2022
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
May 18, 2022
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
Data and/or Value For Decision Making
May 11, 2022
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up
Taking the Ambiguity out of Value
May 4, 2022
Learn the 4 types of value, their definitions, and be helpful for you in selling value. This will help taking the ambiguity out of pricing.
The Value of Selling Value
April 27, 2022
Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.
Selling Value
April 20, 2022
My new book is out! My new book is out! Yes, even though it’s my third, this one just gets me so excited. Please indulge me to
Don’t Forget the Customer
April 13, 2022
During an opportunity to review a presentation one of my clients will give to an internal audience, I had a huge aha moment. This will
Best Example for “Costs Don’t Drive Pricing”
April 6, 2022
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
Shrinkflation, the Hidden Price Increase
March 30, 2022
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
