Everyone’s Talking About AI. Almost Nobody’s Using It.
July 7, 2025
You can listen to the full audio version of this blog we call — Blogcast. Over the Fourth of July, I took a trip to the
Category: Blog
Product-Market Fit Is Overrated for Pricing
June 30, 2025
You can listen to the full audio version of this blog we call — Blogcast. “Product-market fit” is one of the most popular phrases in startup
When Pricing Becomes Sleazy Manipulation
June 23, 2025
You can listen to the full audio version of this blog we call — Blogcast. Let’s be honest. There’s a fine line between pricing smart and
The Secret Link Between Market Segments and the “Will I” Decision
June 16, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
Why Pricing AI Is So Hard
June 9, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
Value Is Not the Same as Willingness to Pay
May 26, 2025
You can listen to the full audio version of this blog we call — Blogcast. In pricing conversations, we often treat value and willingness to pay
The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
May 19, 2025
You can listen to the full audio version of this blog we call — Blogcast. Many pricing professionals talk about understanding value, but few break it
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
Urgent Pricing Decisions
May 5, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
