Variable Costs: Do They Matter in Pricing?
January 13, 2021
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Category: Blog
Market Cap Pricing
January 6, 2021
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
Fixed Costs Matter to Your Business – NOT Your Pricing
December 30, 2020
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
Cost Plus Pricing
December 23, 2020
Cost plus pricing is one of, if not the most commonly used pricing technique in business today. After all, it’s easy to implement, it ensures
Volume-Based Discounting
December 16, 2020
Many companies give a discount to customers who buy in volume. Do you do this? Stop reading for just a moment, and consider: Why do
Be a (Value) Sorting Hat
December 9, 2020
In the Harry Potter books, each new student who enters Hogwarts is placed into one of four houses by “The Sorting Hat”. This animated hat
Netflix’s 2020 Price Increase
December 2, 2020
As you can see by the attached image of an email Netflix sent, they are raising prices again. Let’s take a moment to evaluate their
A Huge Mistake When Raising Subscription Prices
November 25, 2020
My last several subscription clients all wanted to raise prices. They provide excellent value to their customers, and some even have ROI studies to prove
The Price of Loyalty
November 18, 2020
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Pricing is Not a Business Strategy
November 11, 2020
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
