AMC Changes Pricing, FINALLY
February 15, 2023
You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”
Category: Blog
A Price Signaling Example?
February 9, 2023
First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a
Evaluating a Pricing Strategy
February 1, 2023
A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically
Transitioning to Selling Subscriptions
January 25, 2023
This morning I was asked a difficult question in a setting where I couldn’t tell the complete truth. I delivered a keynote to the sales
Another Ridiculous Fee
January 18, 2023
Companies get to do whatever they want. Buyers just decide whether or not to buy from them. I was sitting in Las Vegas,
What “Pricing” Can Teach Sales
January 11, 2023
I’m a failed salesperson. Early in my career, I shifted from engineering to technical sales, and I was horrible. (Do you know how to identify
Pricing Trends in 2023
January 4, 2023
As 2022 comes to a close and we begin 2023, a common question I get is, “What pricing trends will we see in the new
A Nespresso Price Increase
December 22, 2022
As a Nespresso customer, I recently received this email announcing a price increase. Dear Valued Nespresso Customer, We want to inform you that beginning
A Price Negotiation Example
December 14, 2022
My clients rarely try to negotiate with me, but every once in a while they do. Here is a potential client who did. We had
372: Black Friday and Price Elasticity
December 7, 2022
You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of
