Impact Pricing Blog

Introduction to Impact Pricing and the Blog

Welcome to the Impact Pricing Blog. We are so glad to have you come along for the ride. In this blog, you will read random thoughts about pricing from pricing experts. You will learn pricing lessons in every blog (except this one).

Here is what to expect:

  • Foundational concepts and lessons about pricing
  • Random thoughts on pricing topics
  • Comments on pricing in the news
  • Answers to your questions
  • Guest bloggers
  • Academic pricing articles translated into English
  • Shout outs to other pricing content

Many of you may know me, Mark Stiving.  In 2010, I began writing the blog In 2013, Pragmatic Marketing acquired both me and the blog where I continued to post through the end of 2018. I was enthusiastically a Pragmatic Marketing Instructor for 5 1/2 years and am still enthusiastic about Pragmatic Marketing. They are an amazing organization filled with fabulous people who train and inspire product teams in technology companies. I am extremely proud that I was part of it. Leaving was hard.


Impact Pricing LLC

On January 1, 2019, I launched the company Impact Pricing LLC.  We are committed to educating companies about pricing and value. Although our product roadmap is not finalized, the possibilities are exciting. We have already booked some clients for mentoring and another client for custom pricing webinars. There is interest in customized strategic workshops. We have a wealth of knowledge and are exploring the best ways to deliver it in actionable chunks.

I love pricing and I love teaching. The great news for us is pricing is extremely powerful, yet most companies don’t understand it. This is a huge market problem that can be addressed with these passions. How lucky can we be?

Please join us on this journey. You will find links on the website for this blog and our new podcast. Alternatively, you may also want to sign up for the newsletter which will come out every 4 to 6 weeks and will list any new content released since the previous one.

As always, feel free to send us questions or comments.

Tags: pricing strategy, pricing value

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