Impact Pricing Blog
Written by a Human!
Why Pricing Models Exist
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
Pricing AI Is Hard, Part 2: The Value Problem
Part 1 covered the cost problem. AI products have real marginal costs, but most companies price them with pure SaaS instincts built for a world
Pricing AI Is Hard Part 1: SaaS Could Afford to Be Wrong. AI Can’t.
SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left
Outcome-Based Pricing Isn’t What I Thought It Was
Daniel Cho challenged an example I’d been using in a LinkedIn conversation. The more I tried to defend my original thinking, the less convinced I
The FTC Wants Disclosure. Sellers Should Want It Too.
Buying a Car You pull into the lot. Before you reach the door, someone has looked at what you drove in on and formed an
Credits Are a Confession
Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you
