Impact Pricing Blog
Written by a Human!
Did Google Make a Pricing Mistake?
As you may know, Impact Pricing was launched on Jan 1, 2019. We chose to use G Suite as an email server, mostly because Google
Q&A: There’s No Such Thing as a Commodity
Question: Dear Mark – a quick one – in a commodity market (like bagged cement, ceramic bricks etc) – how can you increase pricing to
Subscription Pricing: Is It Different Than Just Pricing?
The answer is both No and Yes. Almost everything you need to consider when pricing a subscription also needs to be considered in other non-subscription
Information Inequality and Pricing
A reader who works in the automobile industry asked me to comment about the residual value and leasing rates. This topic immediately jumped to mind.
Q&A: Pricing Collateral for Sales Teams
Question: “For a sales team, what are the top pieces of pricing collateral I should create?” from Kelsey who is in Product Marketing. Answer: The
Career Question from a Pricing Analyst
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
