Impact Pricing Blog
Written by a Human!
Q&A: Effectively Implementing Value Based Pricing Companywide
Question: Mark, for companies moving to value pricing, what advice do you have re. ensuring the whole company moves together? I worry that we spend
The Power of Losses over Gains in Pricing
This article on pricing at a coffee shop in the UK is a fantastic example of the power of losses over gains. Their goal, to
Q&A: How to Forecast When Using Value Based Pricing
Question: Mark, moving from a traditional pricing model (say, cost +) to a value-based model can bring challenges in sales forecasting because it is moves
Q&A: When you present your price, why do buyers push back?
Winner of the Answer of the Week! This week the question was, “Why when you present your price, do buyers push back?” I have to
Q&A: Does a Pricing Person Need to Be Technical?
Question: Hi Mark, in the high technology industry like semiconductors and electronics, I find it odd that pricing professionals the companies invested in or nurture
Q&A: How to Segment Customers for Pricing
Question: I think something that would be very beneficial is the process of segmenting customers from a blank framework. I am currently going through this
