Impact Pricing Blog
Written by a Human!
Q&A: How to Price Products with Service
Here’s a question from one of my most loyal readers. “Mark, Some companies sell complex products (i.e. requiring both implementation services as well as the
Pricing Metrics and Market Segments … or Not
AAAACHH! Twice this week I ran into the same situation. Two different companies are creating subscription products and are trying to figure out how to
Did Google Make a Pricing Mistake?
As you may know, Impact Pricing was launched on Jan 1, 2019. We chose to use G Suite as an email server, mostly because Google
Q&A: There’s No Such Thing as a Commodity
Question: Dear Mark – a quick one – in a commodity market (like bagged cement, ceramic bricks etc) – how can you increase pricing to
Subscription Pricing: Is It Different Than Just Pricing?
The answer is both No and Yes. Almost everything you need to consider when pricing a subscription also needs to be considered in other non-subscription
Information Inequality and Pricing
A reader who works in the automobile industry asked me to comment about the residual value and leasing rates. This topic immediately jumped to mind.