Impact Pricing Blog
Written by a Human!
Should Pricing Belong to Marketing? Ask an Expert
Question: What do you think is the connection between pricing & marketing? I read that a lot of people say “pricing is part of marketing,
Pricing Is Like Tic Tac Toe, Only a Lot More Complex
First a question. Is there anyone who doesn’t know what tic tac toe is? That’s a genuine question asked by a naive American. It’s so
Should I Offer Discounts for Future Business?
Question (edited by me): Hey Mark, I would like to thank you, because I have been following your LinkedIn posts for half a year and
Pricing Lessons from Howard Hughes’ Father
Howard Hughes, the eccentric Hollywood playboy, inherited a fortune that was generated by his father. The other day, a podcast guest told me Hughes Senior
Q&A: When a Prospect Asks for a Discount
Question: What are the ways to respond when the prospect asks for a discount and how to win a price negotiation? Answer: Cecilia, great
I Finally Dropped Netflix: A Pricing Introspective
It’s true. After loyally subscribing since the era of DVD’s, I finally unsubscribed. In this blog, I’ll first tell you what went through my mind,