Impact Pricing Blog
Written by a Human!
Q&A: Changes in Demand Based on Pricing Model
Question: Another question is related to my previous question regarding pricing in “trust” (in legal pricing). You suggested switching pricing models, away from hourly billing,
Q&A: How to Raise Prices on Current Customers
Question: We have customers who we have identified in a segment that have a higher WTP. How do we transition them to higher prices when
Subscription As A Loss Leader: A Lesson from Burger King
Burger King is offering a coffee subscription for only $5 per month. That’s less than two trips to Starbucks!!! How can they do that?
Why San Francisco Companies Should End Prices in 49
A reader/colleague recently sent in a research paper that is fascinating, but probably not that impactful. Markus Husemann-Kopetzky and Soren Kocer wrote Price Endings that
Should Pricing Belong to Marketing? Ask an Expert
Question: What do you think is the connection between pricing & marketing? I read that a lot of people say “pricing is part of marketing,
Pricing Is Like Tic Tac Toe, Only a Lot More Complex
First a question. Is there anyone who doesn’t know what tic tac toe is? That’s a genuine question asked by a naive American. It’s so
