Impact Pricing Blog
Written by a Human!
Q&A: The Future of Dynamic Pricing
Question: Hello, Mark! Dynamic pricing has been a powerful tool over the last years for a few types of markets, such as car rental, hospitality,
Value Tables – The Value Column (part 1)
In the first Value Tables post, you learned about the first four columns, PSRV, Problem, Solution, Result, Value. The substance of the table is the
Q&A: Are Cell Phone Prices Ethical?
Question: I was having a conversation yesterday about how, in technology, costs have dropped over time — think big-screen TVs and laptops/computers. But one place
Pricing Metric or Value Metric
As you read more and more about subscription pricing, you will see both of these terms. Often they are used to mean the same thing,
Value Tables – An Introduction to a Fundamental Tool
Value tables are crucial to pricing!!! If you can’t fill out a value table, you don’t know the value of your product. Harsh
Q&A: Changes in Demand Based on Pricing Model
Question: Another question is related to my previous question regarding pricing in “trust” (in legal pricing). You suggested switching pricing models, away from hourly billing,
