Impact Pricing Blog
Written by a Human!
Why Your Customers Buy
Ask most executives why their customers buy from them, and you will get an answer about the product. Better quality. Faster delivery. Easier to use.
Scary Margin Math
Going from 95% contribution margin to 75% sounds like a minor adjustment. It is not. Work through the math, and you will see why chasing
Price AI Like an Insurance Company
CFOs hate losing money on a customer. When the usage report shows an account costing more in compute than it pays, the reaction comes fast:
Your Best Customers Are Costing You Money
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
How Three Perspectives Became One Book
A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
Is It Time to Stop Chasing Outcome-Based Pricing
Grammarly doesn’t know if it works. It knows its features work (and so do I; that’s why I use it), and both of us believe
