Impact Pricing Blog
Written by a Human!
Q&A: What Are the Product Team’s Tasks in Pricing?
Question: Hi Mark, I just enjoyed reading your article on Pragmatic Marketing about why Product prices a product. I was curious what that really means
My Pricing Superpower
Young and in love I am so lucky. When I was 23 years old, I was madly in love. My fiancé tenderly captured my
Value Tables – The Value Column (part 2)
In Value Tables – The Value Column (part 1) we focused on putting a dollar value on each PSR or Problem, Solution, Result. For now,
Q&A: Reducing Pricing Variance … or Not
Question: One of the biggest things that I struggle with in this endeavor is the level of adjustment required to normalize prices. I equate our
Q&A: Global Pricing
Question: Hi Mark, loving your blog posts and answers to the questions you receive. I have a question I’d love to see you cover which
Why Subscriptions are Better Products
It seems like every day I find another reason to love subscriptions. While listening to some people from Survey Monkey talk about their pricing and
