Impact Pricing Blog
Written by a Human!
Stop Pre-Discounting
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
High Prices and Lost Deals
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
How to Charge Different Customers Based on Value Received
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
You can listen to the full audio version of this blog we call — Blogcast. Most companies set their pricing strategy early on and rarely revisit
