Impact Pricing Blog
The Power of Economic Value
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
Are iPhone Users Not Price Sensitive?
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
Data and/or Value For Decision Making
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up
Taking the Ambiguity out of Value
Learn the 4 types of value, their definitions, and be helpful for you in selling value. This will help taking the ambiguity out of pricing.
The Value of Selling Value
Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.
