Impact Pricing Blog

The Power of Economic Value

The Power of Economic Value

Customers’ willingness to pay is always a function of their perception of value.  Always! The problem is value is such an ambiguous concept.  How much

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Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.

The Value of Selling Value

Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.

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