Impact Pricing Blog
Written by a Human!
Q&A: Pricing an Online Course
Question: A few days ago a friend asked me for some pricing advise for his company. He has an online teaching platform so he produces
Why You Must Use Market Segmentation – part 2
The previous post on market segmentation focused more on startup companies or launching new products. This one takes a look at market segmentation for mid-sized
Hardware as a Subscription
Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha!
What is Subscription Value Management?
I confess I love pricing. I like calling myself a pricing expert, teaching others about pricing (mostly because there are so many aha’s.) and the
Q&A: Should I Offer Features as Options?
Question: 1) Let’s say we have a Good Package (P1) and a Better Package (P2). P2 includes P1 plus feature A, B, and C. 2)
Why You Need A Pricing Roadmap
Whoever is in charge of pricing at your company should have a pricing roadmap. You’ve probably never even heard of a pricing roadmap, why would