Impact Pricing Blog
Written by a Human!
Value Table – The Results Column
Recall the first four columns of a value table are Problem, Solution, Result, and Value. Previous posts have described the Problem and Solution columns. Today,
Q&A: How to Price Revolutionary Products
I’ve got a couple questions for you Mark Stiving, Ph.D. :). Not sure if you previously answered similar ones as these. 1) When pricing brand
Q&A: The Use of Willingness to Pay (WTP) Studies
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer:
Q&A: Pricing a Startup
Question: You’ve now got questions about the pricing of products and services. Do you want to tackle a tough one involving the valuation of a
Q&A: Pricing Strategy when Battling Goliath
Question: What approaches to pricing should be taken when going into a market with a thoroughly entrenched incumbent that has the majority of existing market
Value Tables – The Problem Column
Recall the first 4 columns of a value table are PSRV: Problem, Solution, Result, Value. This post focuses on the first column, Problem. What problems
