Impact Pricing Blog
Written by a Human!
Defining a Subscription Business is Harder Than You Think
As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business
Are Monthly or Annual Subscription Plans Better?
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
How to Use Game Theory to Increase Value
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
What is Pricing Strategy?
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
3 Steps to a Pricing Transformation: Ask an Expert
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Q&A: Why Do You Buy Services?
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
