Impact Pricing Blog
Written by a Human!
Q&A: First Step to Revising Prices
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
The Importance of Reference Prices: What a Buyer Expects to Pay
What is Useful About Reference Prices? A reference price is what a buyer expects to pay. If your price is above that, it’s very hard
Q&A: Measuring Willingness To Pay Without Data
Question: Hi Mark, How do you measure customer’s willingness to pay when data is unavailable or sparse? – J Answer: Hi J, By saying “data
Defining Value: A Community Discussion
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
How To Structure B2B Rebate Programs
Question: Hi Mark, I hope all’s well! I have an exercise I’m working on which is to develop a B2B rebate program. Aside from your
Are You a Price Leader or Price Follower?
The title of this article might also be rephrased as this question: When you set prices, how much do the competitor’s prices matter? What is
