Impact Pricing Blog
Written by a Human!
Q&A: Where Should Pricing Sit in a Company?
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
Costs and Pricing Are Not As Closely Related As the World Thinks
Fixed costs never matter to pricing. Variable or incremental costs only matter to pricing in markets where we don’t negotiate. If you’ve read or followed
3 Reasons Why A/B Testing Probably Doesn’t Make Sense For Your Company
This is a Q&A blog post with pricing expert, Mark Stiving. If you have a pricing question for Mark, ask on his LinkedIn page. Question:
Price Elasticity is for Economists, Not Companies
I’ve written about this several times during my career, and here’s the periodic rant. Your boss was in school and learned about price elasticity. What
Q&A: First Step to Revising Prices
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
The Importance of Reference Prices: What a Buyer Expects to Pay
What is Useful About Reference Prices? A reference price is what a buyer expects to pay. If your price is above that, it’s very hard
