Impact Pricing Blog
Written by a Human!
8 Steps To A Pricing Overhaul
Two companies have asked me for proposals in the last 2 weeks for help in completely transforming the way they do pricing. Huge kudos for
How to Influence Buyer Decisions
Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love
Defining a Subscription Business is Harder Than You Think
As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business
Are Monthly or Annual Subscription Plans Better?
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
How to Use Game Theory to Increase Value
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
What is Pricing Strategy?
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
