Impact Pricing Blog
Written by a Human!
Q&A: Pricing with AWS
Question: Hi Mark, got one for you. My company sells licensed software product as well as hardware appliances via discounting structures to customers (direct sell
Why We Love Subscriptions (As Sellers)
The Advantages & Disadvantages to Subscriptions The subscription business model is taking the business world by storm. As business people, we all should be offering
Q&A: Transitioning to Subscriptions
Question: Hi Mark, I saw your request for pricing questions. Here’s one I’m dealing with now: “How do we transition IT Infrastructure pricing from perpetual/On-Prem
Why We Love Subscriptions (As Buyers)
We all subscribe to something today. We subscribe to cell phones, TV or video services, music services, news outlets, gym memberships, and that’s before we
Q&A: Pricing an Online Course
Question: A few days ago a friend asked me for some pricing advise for his company. He has an online teaching platform so he produces
Why You Must Use Market Segmentation – part 2
The previous post on market segmentation focused more on startup companies or launching new products. This one takes a look at market segmentation for mid-sized
