Impact Pricing Blog
Written by a Human!
Q&A: How to Set List Pricing for SaaS
Question: How to set list pricing for SaaS/HaaS when the first payment/signing a deal usually represents less than 10% of a clients lifetime value accounting
How to Grow Your SaaS Company
Growing a traditional business isn’t easy, but it is easy to understand. You invest more in marketing and sales to generate more qualified leads and
Q&A: Measuring Price Increases
Question: What is the best way to measure the effect of price increase projects? Price development, margin development? High-level reporting or very detailed? How do
Value Table – The Results Column
Recall the first four columns of a value table are Problem, Solution, Result, and Value. Previous posts have described the Problem and Solution columns. Today,
Q&A: How to Price Revolutionary Products
I’ve got a couple questions for you Mark Stiving, Ph.D. :). Not sure if you previously answered similar ones as these. 1) When pricing brand
Q&A: The Use of Willingness to Pay (WTP) Studies
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer:
