Impact Pricing Blog
Written by a Human!
Willingness to Pay Isn’t About Your Product
Every pricing conversation eventually lands in the same place. Charge what a buyer is willing to pay. It sounds simple. If you can figure that
Why More Features Make It Harder to Buy
Most companies assume that adding more features makes their product more compelling. On paper, that logic holds. More capability should increase value. More value should
Will AI Shrink Our Teams or Expand Our Ambitions?
There’s a common argument floating around about AI agents: Agents will replace workers.Few workers mean fewer seats.Fewer seats breaks per-seat pricing. It sounds logical, and
Buyers Are Rational, It’s the Sellers That Aren’t
When companies lose a deal, the explanation is almost always the same. “We lost on price.” Price becomes the default explanation. It’s convenient. It’s simple.
Credits Trade Clarity for Flexibility
To understand what credits really do, it helps to separate three ideas that pricing conversations often blur together. A value metric is how buyers measure
If Buyers Can’t Explain It, You’ve Not Sold It
Companies think they have a pricing problem. Usually it’s a value literacy problem. Value literacy is your ability to help a buyer articulate their own
