Impact Pricing Blog
Written by a Human!
Scary Margin Math
Going from 95% contribution margin to 75% sounds like a minor adjustment. It is not. Work through the math, and you will see why chasing
Price AI Like an Insurance Company
CFOs hate losing money on a customer. When the usage report shows an account costing more in compute than it pays, the reaction comes fast:
Your Best Customers Are Costing You Money
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
How Three Perspectives Became One Book
A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
Is It Time to Stop Chasing Outcome-Based Pricing
Grammarly doesn’t know if it works. It knows its features work (and so do I; that’s why I use it), and both of us believe
Why Pricing Models Exist
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
