Impact Pricing Blog
Written by a Human!
Q&A: Pricing Goals for Mature Industries
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
How Apple’s Pricing Scared Me
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
Q&A: How to Find Willingness To Pay in B2B Customers
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely
Pricing Lessons from Southwest Airlines
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
Pricing Lessons from Peloton
Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public. According to the Inquisitive Investor, their churn
Q&A: When Does Free Shipping Make Sense?
Question: Hi Mark, as I am trying to redo pricing I have tough competition from Amazon and some other MRO guys in terms of freight.
