Impact Pricing Blog
Written by a Human!

April 8, 2020

Quick comment: I wrote this post before the COVID-19 shutdowns. One day we will return to a new normal. Regardless, the lesson taught here is

April 1, 2020

Recently, I asked what people thought of price gouging and received many great comments on a post on LinkedIn. Although I had opinions going in,

March 30, 2020

Without a doubt, this is the worst idea I’ve ever come up with as a pricing expert. It goes against everything I’ve ever taught. This

March 25, 2020

One weekend at an NSA meeting I met an executive coach and we found ourselves swapping success stories. After I told him three separate stories

March 18, 2020

I often say you need to know the goal of your subscription product (or any product for that matter) to properly make decisions around pricing.

March 11, 2020

Question: “How about talking about how to end a price war in the B2B space?” – J Answer: Ouch. You are hoping for a magic

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