Impact Pricing Blog
Written by a Human!
A Closer Look: The Mind and Mission Behind Impact Pricing
It’s been a while since I introduced myself, and many of you are new readers to this blog. If that’s you, welcome. I wanted to
Economic Value Estimation – What and Why?
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The Most Important & Least Understood Business Concept
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
The Power of Market Segmentation in Pricing
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Understanding the Value Capture Gap
I’ve heard some version of the following from many CEOs: “We create a lot of value for our customers but we don’t do a very
Segment Your Products for Pricing
Surely you’ve heard of price segmentation, but have you heard of product segmentation? A friend sent me an article about fashion – a topic I
