Impact Pricing Blog
Written by a Human!
Understanding the Value Capture Gap
I’ve heard some version of the following from many CEOs: “We create a lot of value for our customers but we don’t do a very
Segment Your Products for Pricing
Surely you’ve heard of price segmentation, but have you heard of product segmentation? A friend sent me an article about fashion – a topic I
Outcome-based vs. Usage-based Pricing
In the subscription world, I see these two phrases and concepts used a lot, but the difference isn’t always clear. Let’s explore this together and
Q&A: What to Teach Manufacturing Companies about Pricing?
Question: Hello Mark, First of all, my best wishes for 2020! I was wondering about your views on the main profit challenges for industrial clients.
How Southwest Airlines “Tricks” You
Quick comment: I wrote this post before the COVID-19 shutdowns. One day we will return to a new normal. Regardless, the lesson taught here is
The Good and Bad of Price Gouging
Recently, I asked what people thought of price gouging and received many great comments on a post on LinkedIn. Although I had opinions going in,
