Impact Pricing Blog
Written by a Human!
Should You Add a COVID Surcharge?
Yes and no. Surprised? Here’s why I say this. Do a quick web search for “COVID surcharge”, and you will find hundreds of stories on
A Pricing Story: Explained
A friend sent me this story: An old man is running a fruit stand and displays a sign that reads 1 melon for $3, 3
Value Based Pricing
Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to
Value Based Buying
Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what
Don’t Talk About Price – Talk About Value
Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
Price Segmentation: The Second Most Powerful Pricing Tool
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
